Edgard & Cooper, a prominent brand in the pet food industry, is dedicated to providing natural, high-quality pet nutrition. With a goal of introducing Edgard & Cooper to the United States exclusively through Target, our mission is to position the brand as a leading natural pet food company. We aim to increase awareness of sustainable dog food in the US, encouraging pet owners to make the switch to eco-friendly pet nutrition. Our multimedia campaign also strives to foster brand loyalty through engagement and appreciation, driving home the brand's commitment to healthier, more sustainable choices for pets.