Overview

The purpose of The Alzheimer’s Store’s rebrand is to change the direction of its focus and objectives. Along with selling products, The Alzheimer’s Store needs to focus on educating the audience and spreading awareness.

The recognizable color palette is friendly and caring. The Alzheimer’s Store uses messaging that is positive and relatable to make helping their loved ones a smooth experience. The overall goal for the Alzheimer’s Store is to focus on spreading awareness and helping those that have loved ones with Alzheimer’s.