Lovely
Magazine | Print
Overview
Lovely has devoted itself to publishing stories covering body positivity and diversity for women. We hear the stories of women and we are here with open arms for support. We cover many things in Lovely like defining body positivity, words of affirmation, tips, and more. Our overall goal is to create a safe place for women and to let them know that they are lovely as they are.
Solution
To help women on their journey to find love within their bodies, we created a soft and friendly brand. Soft words and round shapes are used throughout the magazine. It was important to use many pinks and whites throughout the magazine to make the overall tone sweet and welcoming.
Competitors
Many body types and sizes are not accepted by society. These expectations can lead to poor mental health, body dissatisfaction, and unhealthy behaviors around food and exercise. Plus, Diversity Woman, and FabUplus are competitors for Lovely. Some of the magazines lack diversity or could use more of it. Lovely speaks about body image and helps women love their bodies.
Moodboard
It was important to incorporate many shades of pink and soft colors. Body positivity and diversity are the most important factors for the magazine. It is important to show women who are confident with their bodies. It is also to show women of all shapes and sizes. Stories, photos, and illustrations included in the magazine are meant to be powerful and telling.
Story Ideas
Filters on social media
Body Positivity, self-reflection, and self love
Quiz that gives an affirmation
Women of color, how they’re effected
Lizzo, Yitty collection
Step 1: Have a body Step 2: Go to the beach
Logo Digitization
During my conversations with peers, I discussed my brand and how I wanted a lot of round shapes. Then the idea came to make the logo round and to play with the letter ‘y’.
